From Sporadic Use to
Structured Capability

AIn most organisations, AI use is scattered. A few people are experimenting, others are unsure where to start, and leadership has no clear picture of whether any of it is strategic. Phase 2 is where that changes. Through structured, hands-on capability building, every participant designs and builds AI tools tailored to their actual work. The goal is not familiarity with a platform. It is the confidence and method to use AI effectively, regardless of which tools the business adopts next.

Four programmes sit within Phase 2, each designed for a different audience. AI Enablement Office Hours provide ongoing support after any of them.

Find the Right Starting Point

Programme Who It Is For Format
Build Your Own AI Assistant Any non-technical role, absolute beginners to confident users. No coding required. Full day (or two half-days), in-person or remote, up to 15.
Advanced Agent Building Advanced users ready to build complex, system-connected agents in Copilot Studio. Full day (or two half-days), in-person, up to 15.
AI for Developers Software development teams working with AI coding assistants (Cursor or GitHub Copilot). 3- or 5-day programme, in-person or remote.
Private CEO 1-2-1 CEOs and senior leaders who need concentrated, confidential input. 1.5 hours, in-person, fully bespoke.

Build Your Own AI Assistant

  • What It Is

    A full-day, in-person workshop where every participant designs and builds a working AI assistant tailored to their actual role. Platform-agnostic and tool-agnostic. Delivered at your office, capped at 15 to keep it interactive. Can also run as two half-day sessions or be delivered remotely.

  • Who It Is For

    Anyone in a non-technical role, at any level of experience. No coding required. Participants can arrive as absolute beginners. Executives and managers are encouraged to attend first, as leadership participation consistently accelerates adoption.

  • The Problem It Solves

    AI use across the business is sporadic and unstructured. Most people lack confidence. Managers are not equipped to guide their teams, and HR has been asked to make it happen without a clear framework. Generic tool-led sessions teach people where to click, but that knowledge fades when the tool updates or the context changes. What stays is the ability to think clearly about what AI can do for a specific task.

  • What Happens on the Day

    The workshop runs across four sessions: Introduction to AI, Prompt Engineering Masterclass (using the CIFTE framework), Designing Your Personal AI Assistant, and Build Your Own AI Assistant. Every participant completes a pre-workshop questionnaire so the builds are strategically aligned to real work, not random experiments. For smaller businesses, WAA works with leadership in advance to assign specific agents to specific people.

  • What Outcomes It Creates

    Every participant leaves with a minimum of one working AI agent built for their actual role, and typically goes from never having written a prompt to writing prompts of two to three pages by end of day. The business also receives a shared agent library and the Adoption Playbook Pack, which includes a champion model, internal comms templates, momentum rituals, and a measurement tracker.

To give a sense of range: participants have built candidate shortlisting agents (recruitment), case law research agents (legal), media briefing agents (PR), planning compliance checkers (architecture), weekly reporting agents (finance), guest review response agents (hospitality), policy comparison agents (insurance), and brief response agents (creative agencies).

"Tried other providers first; WAA stood out for tailoring to workflows."

David Kaye  |  CEO  |  Puma Capital Group

"Now convinced agent building will be transformational"

Andrew Myers  |  CEO  |  Clintons

"Prompt novices to prompt engineers in a single day."

Scott Brown  |  CEO  |  Heriot Brown

Advanced Agent Building

  • What It Is

    A full-day workshop using Copilot Studio, where participants build agents that connect to external data sources, create events, write back to systems, run on triggers, and execute multi-step workflows. Same philosophy as the foundational workshop: every participant builds their own agent and leaves with something working. Delivered at your office, capped at 15.

  • Who It Is For

    Advanced users comfortable with prompt engineering and conversational AI agents. Completion of Build Your Own AI Assistant is not required, but participants need to be at an equivalent level.

  • The Problem It Solves

    Conversational agents are useful, but the real efficiency gains come from agents that connect to the systems where work actually happens. This workshop closes that gap.

  • What Outcomes It Creates

    Every participant leaves with a working agent connected to live business systems, plus the knowledge to build and iterate independently. All agents operate under appropriate human oversight.

AI for Developers

  • What It Is

    A hands-on programme for software development teams, available as a 3-day or 5-day format. Covers foundations, context mastery, agent modes, real-world project builds, security, testing, and team collaboration. Available for Cursor or GitHub Copilot, with the tool agreed in advance.

  • Who It Is For

    Software development teams only. Developers build and learn in their own environment, with their own codebase, using the tools they will continue to use afterwards.

  • What Outcomes It Creates

    Every developer leaves with a structured method for working with their AI coding assistant across real-world tasks. The team gains a shared approach, including security and governance practices.

Private CEO 1-2-1

  • What It Is

    A focused, private session lasting 1.5 hours, tailored entirely to the CEO's priorities. In-person, one-to-one, and no two sessions the same. Delivered by practitioners with Goldman Sachs and JP Morgan backgrounds.

  • Who It Is For

    CEOs and senior leaders who need a setting in which to learn, pressure-test their thinking, and ask frank questions without an audience.

  • What Outcomes It Creates

    CEOs need to lead AI adoption credibly, but they rarely have the setting to learn. They cannot ask basic questions in front of their teams, and they need input tailored to their strategic priorities, not a general curriculum.

  • What Outcomes It Creates

    A CEO who is confident, informed, and ready to lead. The output varies every time because the session is shaped around what that specific leader needs, whether that is practical skills, a working agent, strategic clarity, or an action plan.

AI Enablement
Office Hours

  • What It Is

    On-demand access to a professional prompt engineer for ongoing support after any Phase 2 workshop. Available via chat, email, phone, or video.

  • Who It Is For

    Teams who have completed any Phase 2 programme and need help embedding AI into daily work. This is the bridge between capability building and self-sufficiency.

  • The Problem It Solves

    Adoption happens in the weeks after a workshop. Without support, confidence fades and people revert to old ways of working. The Office Hours team receives a full handover including every agent built during the workshop, so support picks up exactly where the session left off.

"Structured methodology; daily agent use; fear into opportunity."

Rana Rahman  |  CEO  |  Raptor PR

"Confidence, language, hands-on experience; immediately actionable."

Charlotte Stewart  |  MD  |  CliMyArtBrokerntons

Frequently Asked Questions

  • No. The workshop takes absolute beginners from zero to a working agent in a single day.

  • Strongly encouraged. In our experience, 90% of CEOs who attend choose to build a meeting notes agent, and it is consistently described as a light-bulb moment.

  • Multiple sessions are standard. The largest delivery to date was 150 people across 20 half-day workshops.

  • Yes. WAA often works with leadership in advance to assign specific agents, ensuring outputs are strategically useful and not duplicated.

  • Participants use what they built. AI Enablement Office Hours are available for ongoing support.

  • Yes. All programmes are delivered in-person at your location.

  • Yes, although in-person is recommended. Remote sessions are split into two half-days.

  • Immediately. Monday Phase 1, Tuesday Phase 2 is entirely viable.

  • Not strictly, but participants need to be at an equivalent level.

  • Yes. Copilot Studio sits within the Microsoft ecosystem.

  • Yes. The tool is agreed before the programme begins and the content is tailored accordingly.

  • Either. Some CEOs do the 1-2-1 first, then attend the group session. Others do the 1-2-1 as their only engagement.

  • Practitioners with Goldman Sachs and JP Morgan backgrounds.

Start a Conversation

WWhether you are looking to equip five people or five hundred, the starting point is the same: a conversation about where your team is now and which programme fits.

Next in the journey - For organisations ready to map AI into how work actually gets done.

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