“A mission statement is not something you write overnight...
… a mission statement is your constitution…”
Our Mission
We Are Agentic.
We believe in agency – that AI should empower people, not replace them.
Our mission is to help organisations become truly AI-enabled – by guiding their teams through every stage of the AI journey.
From foundational literacy to live workflows and adoption at scale, we build capability that lasts – through education, discovery, and hands-on enablement.
We operate globally, delivering training and consultancy virtually and in-person across Europe and the GCC.
Our Story
Sam and Raph founded We Are Agentic to solve the biggest challenge in AI adoption – technology alone doesn’t drive success, people do.
Raph began his career over 20 years ago building financial M&A models for Goldman Sachs and derivatives machine learning models for J.P. Morgan. He later built a global team of technology analysts and designed adoption and training programmes for some of the world’s largest multinationals.
Sam has worked in sales for over 20 years – the last eight in enterprise AI for companies such as Writer and UiPath – where he saw clients invest in powerful tools, but lack the skills, confidence, and structure to use them.
Together, they created We Are Agentic to bridge that gap – guiding organisations through every stage of the AI maturity journey, from first steps to scalable adoption.
Where We Operate
We deliver AI training & consulting worldwide, with a focus on Europe and GCC (English-speaking countries).
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UK Office (London)
+44 203 051 4773
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UAE Office (Dubai)
Coming Soon!
Our People
We Are Agentic is powered by a network of AI trainers, business consultants, and industry advisors, ensuring our clients get the best expertise in AI adoption.
SAM PITKEATHLY
SAM PITKEATHLY
Co-Founder
With 20+ years in SaaS, including eight in enterprise AI, Sam brings deep expertise in post-sale enablement – helping clients turn AI investments into real business impact.
RAPHAEL JOSEPH
RAPHAEL JOSEPH
Co-Founder
A digital transformation and adoption specialist, Raphael helps organisations integrate AI into workflows through practical enablement, training, and workflow design.
CAROLINE
CAROLINE
Operations Director
Caroline has over 20 years’ experience leading commercial teams across media, technology, and agencies. She drives operational excellence at We Are Agentic, ensuring every AI training and transformation programme runs smoothly and delivers measurable impact.
LESIA
LESIA
AI Transformation Partner
Lesia brings 17 years in enterprise sales, with the past decade focused on SaaS, Cloud, and AI. She partners with organisations to unlock growth through practical, people-first technology adoption and hands-on enablement.
EDWARD
EDWARD
Chief Technology Officer
Edward is an RPA specialist with over a decade of experience designing and building AI-based automation solutions for companies.
LAURA
LAURA
Training Coordinator
Laura is a highly organised, people-focused training coordinator who ensures every workshop runs seamlessly. With a background in personal training, she brings structure, energy, and care to creating an exceptional client experience.
Our Advisory Board
We Are Agentic is supported by a board of experienced advisors who bring deep expertise in AI, enterprise growth, and strategic partnerships – helping guide our long-term vision and impact.
SIMON SMALL
SIMON SMALL
Board Member
Simon is an early generative AI pioneer, keynote speaker, and unicorn co-founder. He advises We Are Agentic on emerging AI trends, governance, and integrating real-world AI use cases into business strategy.
GIL EIGES
GIL EIGES
Board Member
Gil is a venture partner, entrepreneur, and former Head of Innovation at Amdocs. He advises We Are Agentic on startup growth strategy, scaling operations, and building sustainable go-to-market models.
STUART HORNSEY
STUART HORNSEY
Advisor
Stu is a 30 year veteran in enterprise technology, and a Partnership specialist for the last 15 years for the likes of OpenText Inc, Sumtotal Inc, Qumu Inc. Unily Inc working with Integrators and advisory firms such as Accenture, BT Group, Deloitte and Wipro. He advises We Are Agentic on partnership strategy.
Careers
Join We Are Agentic! We’re hiring for:
Careers – We’re hiring!
We built WAA to make AI work for people.
Wherever you are on your AI journey, we’re ready to help your teams.