“A mission statement is not something you write overnight...

… a mission statement is your constitution…”

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Our Mission

We Are Agentic.

We believe in agency – that AI should empower people, not replace them.

Our mission is to help organisations become truly AI-enabled – by guiding their teams through every stage of the AI journey.

From foundational literacy to live workflows and adoption at scale, we build capability that lasts – through education, discovery, and hands-on enablement.

We operate globally, delivering training and consultancy virtually and in-person across Europe and the GCC.

AI Training in action
Raphael Joseph and Sam Pitkeathly, co-founders of We Are Agentic
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Our Story

Sam and Raph founded We Are Agentic to solve the biggest challenge in AI adoption – technology alone doesn’t drive success, people do.

Raph began his career over 20 years ago building financial M&A models for Goldman Sachs and derivatives machine learning models for J.P. Morgan. He later built a global team of technology analysts and designed adoption and training programmes for some of the world’s largest multinationals.

Sam has worked in sales for over 20 years – the last eight in enterprise AI for companies such as Writer and UiPath – where he saw clients invest in powerful tools, but lack the skills, confidence, and structure to use them.

Together, they created We Are Agentic to bridge that gap – guiding organisations through every stage of the AI maturity journey, from first steps to scalable adoption.

Where We Operate

We deliver AI training & consulting worldwide, with a focus on Europe and GCC (English-speaking countries).

Our People

We Are Agentic is powered by a network of AI trainers, business consultants, and industry advisors, ensuring our clients get the best expertise in AI adoption.

SAM PITKEATHLY
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SAM PITKEATHLY

Co-Founder

With 20+ years in SaaS, including eight in enterprise AI, Sam brings deep expertise in post-sale enablement – helping clients turn AI investments into real business impact.

RAPHAEL JOSEPH
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RAPHAEL JOSEPH

Co-Founder

A digital transformation and adoption specialist, Raphael helps organisations integrate AI into workflows through practical enablement, training, and workflow design.

KIRSTIE
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KIRSTIE

Head Trainer

Kirstie is a digital marketer and trainer who helps teams apply AI tools and data ethically, guiding businesses through real-world marketing use cases with clarity and confidence.

GLENN
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GLENN

Head Trainer

Glenn is a business leader and trainer who helps companies drive growth and efficiency by applying AI responsibly and designing personalised, real-world learning experiences.

EDWARD
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EDWARD

Automation Specialist

Edward is an RPA specialist with over a decade of experience designing and building AI-based automation solutions for companies.

Our Advisory Board

We Are Agentic is supported by a board of experienced advisors who bring deep expertise in AI, enterprise growth, and strategic partnerships – helping guide our long-term vision and impact.

SIMON SMALL
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SIMON SMALL

Board Member

Simon is an early generative AI pioneer, keynote speaker, and unicorn co-founder. He advises We Are Agentic on emerging AI trends, governance, and integrating real-world AI use cases into business strategy.

GIL EIGES
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GIL EIGES

Board Member

Gil is a venture partner, entrepreneur, and former Head of Innovation at Amdocs. He advises We Are Agentic on startup growth strategy, scaling operations, and building sustainable go-to-market models.

STUART HORNSEY
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STUART HORNSEY

Advisor

Stu is a 30 year veteran in enterprise technology, and a Partnership specialist for the last 15 years for the likes of OpenText Inc, Sumtotal Inc, Qumu Inc. Unily Inc working with Integrators and advisory firms such as Accenture, BT Group, Deloitte and Wipro. He advises We Are Agentic on partnership strategy.

Careers

Join We Are Agentic! We’re hiring for:

Careers – We’re hiring!

We built WAA to make AI work for people.

Wherever you are on your AI journey, we’re ready to help your teams.